objects that share similar elements are seen as belonging together
color
shape
size
objects are seen as a single unit if they are connected to one another
overrules principle of similarity
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overrules the principle of proximity
people prefer continuity over discontinuity
objects grouped in terms of symmetrical, balanced
black objects grouped together
blue objects grouped together
familiar shapes are more readily seen as complete than incomplete
people see an object as separate from its surroundings (mouseover)
when it is unclear what is the figure and what is the ground we get an optical illusion
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basic shapes and fewer (a) prefered over complicated and more (b)
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objects moving in the same direction and at the same speed tend to be grouped together